Towards purposeful business schools: Deepening and broadening external engagement

Building on recent suggestions that business schools’ instrumental (outcomes-focussed) strategies should be replaced by the pursuit of their purpose to enhance public good, this paper answers special edition’s call consider school futures presenting a foresight exercise first conceives, and then illustrates, ways purpose-driven schools can extend (deepen broaden) external engagement activity. From our review previous research, we present new typology approaches has two dimensions: (a) strategic focus (instrumental-purposeful), (b) management (organic-co-ordinated). scan environment in United Kingdom (UK) France, illustrate, with empirical examples, purposeful (organic co-ordinated). These findings indicate variety future better good through extended engagement.